Friday, October 17, 2014

Management and programming changes at Univisión Puerto Rico

Univision Puerto Rico, a division of Univision Communications Inc., announced executive leadership and programming changes to Univision Canal 11. Jaime Bauzá, General Manager of WKAQ-AM/FM and WUKQ-AM/FM, has been promoted to the new position of senior vice president and general manager, overseeing Univision Puerto Rico which includes Univision Canal 11; its second broadcast station in Puerto Rico, Tele Isla Canal 7; the Company’s radio properties WKAQ-580 (WKAQ-AM & WYEL-AM); KQ105 (WUKQ-FM) and (WUKW-FM) and Univision’s digital assets on the island. In addition, the popular roundtable discussion program Rubén & Co. expands to one-hour, Monday to Friday and moves to 5 pm.

Univision Puerto Rico also announced that Nelson Ruiz, executive producer for Univision Network, will be doing a request of proposals for programming created and produced in Puerto Rico to add to its offerings on Univision Canal 11 in 2015.

“Jaime is a respected and accomplished media professional with a deep connection with Puerto Rico.  His experience combined with his passion for our community and the Univision brand make him the right person for this new role, which will better align and deliver on the power of Univision’s local TV, Radio and Digital properties for our audiences and partners,” said Jaime Jiménez, executive vice president, Univision Local Media.

“I am extremely proud to be a part of Univision Puerto Rico. Working with a very talented team on the television and radio side, we are going to build on the 12-year legacy of serving our audiences, clients and partners by bringing together our teams to deliver the best content while also increasing our focus on the community,” said Bauzá. “We are confident that by moving Rubén’s show, by inviting new local producers to explore opportunities with Univision Canal 11 and by leveraging the content and resources of Univision Network, we will bring new energy and ideas.”

Bauzá joined Univision’s radio team in 2008 and under his leadership the stations have delivered revenue and ratings growth. As General Manager of WKAQ-AM/FM, Bauzá was responsible for the day-to-day operations of all of Univision Radio's broadcast properties in Puerto Rico. He also was responsible for developing and implementing sales and marketing strategies for all stations.

Prior to joining Univision, Bauzá worked at The San Juan Star Media Network where he oversaw the development of a centralized business model for operations, sales, traffic, accounting and service of the multimedia operation. During his tenure, he also supervised the marketing and advertising campaigns for the companiesí main products and the re-launch of the Sunday edition of the newspaper. Bauz· also headed the creation of their Internet Division.

Previously, Bauzá served as the General Manager of Borinquen Broadcasting Inc., where he reshaped the station’s format and successfully led it to strong ratings, sales and revenue growth. He also held positions at Radius Media, UNO Radio Group and Radio Musical.


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