Party City Holdings Inc., the largest retailer of party goods in the United States, announced its retail sales results for the five-week Halloween season ended November 2, 2013. The company's retail sales include sales under its retail banners, Party City (including Canadian locations and recently acquired and rebranded iParty stores), Halloween City, Party City.com and Party Delights.
Retail sales for the five-week period ended November 2, 2013 totaled $395 million and were $38 million or 10.6% higher than retail sales for the five-week period ended November 3, 2012. Sales during the 2012 Halloween season were adversely impacted by an estimated $10 million as a result of Super Storm Sandy during the all-important Halloween weekend shopping period.
During the five-week Halloween season of 2013, the Party City brand (including domestic e-commerce sales and all permanent stores operated by Party City during both the 2013 and 2012 Halloween seasons) experienced a 7.1% comp sales increase. The iParty stores, which were acquired and rebranded to Party City in 2013, experienced a 29.9% sales increase over the former iParty stores' 2012 sales, principally due to the re-branding and re-merchandising of the stores to the Party City format.
Party City's pro forma comparable sales, which aggregate the sales for the Party City brand and rebranded former iParty stores, increased 8.3% over 2012. The domestic e–commerce sales included in the main brand increased by 5.4% compared to the 2012 Halloween selling season. E–commerce sales in 2012 were not meaningfully impacted by Super Storm Sandy. Lastly, average sales per temporary Halloween City store increased by 3.0% compared to the average during the 2012 five-week Halloween selling season.
During the five-week period ended November 2, 2013, the Company operated 665 Party City stores (including 54 former iParty locations), as compared to 594 Party City stores in 2012. In addition to its network of permanent stores, the Company operated 350 temporary Halloween stores (including Canadian locations) in 2013, as compared to 421 in 2012.
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