Thursday, March 13, 2014

U.S. Customs redesigns website to enhance access to information

U.S. Customs and Border Protection’s website has been completely recreated with one major goal: to provide site users with fast access to the information they seek.

Upgrades in search and navigation were two things survey respondents asked for, so the new site has adopted an innovative search tool that will provide more helpful results.

Also, while keeping the main upper navigation links to Travel, Trade, Border Security, Careers and others, each have new sub-navigation structures to better direct users to comprehensive content areas. These can be revealed from any page by hovering over the top menu.

For regular site visitors who have bookmarked pages, favorite content from the old site has been redirected to the new CBP.gov. So users should not lose access to needed information, but Customs advises users to verify and update your favorites.

Because of the complex mission of CBP, the site houses a great deal of information, particularly in the trade and travel facilitation areas. The new CBP.gov currently contains 30,000 pieces of content, including article pages, documents (such as pdfs) photos, videos, links and more.

The site often provides blocks of content customized to individual pages. So as users peruse a story they should look below and to the right for supporting information. It may direct users to the latest news releases, pertinent questions and answers, or helpful links.

Another advance is that CBP.gov now is fully optimized for viewing on tablets and smartphones. All users, especially international visitors, will see improvements in upload times.

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