Tuesday, December 17, 2013

Macy's expands retail relationship with Destination Maternity

Macy's will expand its maternity apparel leased department relationship with Destination Maternity Corporation, the world's largest maternity apparel retailer with over 1,900 locations. Beginning late January 2014, Destination Maternity will become the exclusive provider of maternity and nursing apparel for macys.com.
Destination Maternity has been offering its merchandise in Macy's stores for over 20 years. Currently, Destination Maternity operates leased departments in over 600 Macy's locations. These leased departments typically carry a combination of Motherhood Maternity, A Pea in the Pod, A Pea in the Pod Collection and Jessica Simpson Maternity branded merchandise, with product assortments tailored to each store location consistent with the My Macy's localization approach.
Ed Krell, Chief Executive Officer of Destination Maternity, commented, "We are pleased to continue to build upon our exclusive and longstanding relationship with Macy's, which has been a successful partnership for both companies and a win for our customers. The ability to reach Macy's customers via the additional channel of macys.com will enable us to cater to even more moms-to-be, on an omnichannel basis, and provide them with immediate access at any time to a compelling and unparalleled assortment of maternity and nursing wear."
Jeff Kantor, Chairman, macys.com, stated, "We have made significant investments and progress to ensure our in-store and online experiences complement each other. We look forward to continuing this momentum for the key categories of maternity and nursing apparel through our partnership with Destination Maternity Corporation. Our customers shop with us for many important occasions throughout their lives and we are excited to make shopping for clothing during this most special time even more seamless and convenient."


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